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A Story That Inspired It All

Today's Tool: Austin's Story

In partnership with

Let me tell you a story—Austin’s story.

Austin was my youngest brother. He turned 16 on February 28, 2022, with a bright smile and a life full of promise. He had a family who loved him, friends who cherished him, and dreams that seemed boundless. But just a month later, Austin took his own life, leaving our family and community shattered.

Why? That’s a question we’ll never fully answer. What we do know is that his story represents a silent epidemic—a crisis of men’s mental health.

Too often, societal norms tell men to “toughen up,” pushing vulnerability into the shadows. Austin’s story, like so many others, highlights the devastating consequences of this stigma. It’s time to change that.

At Hey Man, we are breaking the silence. We’re creating a space where stories like Austin’s are heard, where men can find the courage to express their struggles, and where we as a community learn how to truly support one another.

This mission is deeply personal to me, and I’m honored to have you join this journey. Together, we can turn tragedy into transformation.

Here’s how you can help today:

  1. Share Austin’s story with someone who needs to hear it: https://www.heyman.pro/austin.

  2. Join us next week for our hard launch and help spread the word about breaking the stigma around men’s mental health.

Let’s build a world where men feel safe to ask for help, where they know they are not alone, and where hope can triumph over despair.

With gratitude,
Ethan Getchell

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